I continue to predict that in 2007 paid search will grow another 10 to 15 percent from where it is now

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(Continued) The RFS Newsletter, Dec. 9, 2006. Page 15

Nevertheless, I continue to predict that in 2007, paid search will grow another 10 to 15 percent from where it is now. And that's a conservative estimate. It could grow by another 20 percent before 2008 shows up. Anything is possible. One thing is certain: there are still a lot of companies that are just 'discovering' how search engine marketing (SEM) is crucial for selling on the Web, be it paid search or organic.

Overall, I think that in 2007 the companies that haven't realized yet the importance of SEM may not be around in 2008 to reap the benefits, but their competitors will be... It will be a 'make or break' deal. As far as organic SEO is concerned, I feel exactly the same way; those that won't do anything about it in the next 10 to 12 months won't be around to celebrate 2008 either... It's all about strategy.

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