Positioning Yahoo for its next phase of growth

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(Continued) The RFS Newsletter, Dec. 9, 2006. Page 10

"Since then, he's helped grow our global audience to one in every two Internet users, introduce social media to our users, create a leading mobile infrastructure, attract a record number of advertisers and position Yahoo for its next phase of growth." One analyst said Rosensweig's impending departure comes as no surprise to Wall Street and that many had expected it. "We had heard for a while that he wanted to leave and do something new, like maybe get into politics," Pitz said.

Panama is the name of Yahoo's new search-advertising platform. The platform, whose first phase went live in October, had previously been delayed by a quarter. In its second phase, the marketplace design will include more factors for ranking ads, for example. Some industry insiders are concerned about the timing for Yahoo's reorganization, given Panama's status. "We think this news will be a near-term negative, as it increases execution risk during a very transitional and critical time," Anthony Noto, a Goldman Sachs analyst, noted in a research note.

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