Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, December 17, 2005 edition

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(Continued) The RFS Newsletter, Dec. 17, 2005. Page 3
In news on Tuesday, AOL Search released 2005’s top searches based on the topics that received the highest volume of online queries on AOLSearch.com, the AOL.com portal and the AOL service for this year. "Millions of people search online through AOL Search for a wide spectrum of things, but there are those terms that are looked-up more frequently than others,” said Jim Riesenbach, senior vice president of AOL Search and Directional Media. “From news and people that grab attention to popular products and common queries, the most searched for topics online during 2005 are a reflection of what was top of mind or what people wanted to find more information about."

“Lottery” emerged as the most searched word in 2005, followed by “horoscopes” (no. 2) and “tattoos” (no. 3). New search terms that emerged in 2005 include the addictive puzzle “Sudoku,” the irregular minting of the new “Wisconsin Quarter” and the global music event “Live 8.”

In news on Wednesday, LookSmart and Local.com inked a deal to add LookSmart’s Furl.net bookmarking, similar to del.icio.us, that will power the Save feature on Local.com. Furl.net allows users to save and organize pages found on Local.com, while the addition of Furl to the Local.com offerings creates a customized experience for the user, while driving repeat traffic to Local.com. Simply stated, Local.com users can now bookmark and tag local business profiles and search results which are found in Local.com.

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