Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, December 17, 2005 edition

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(Continued) The RFS Newsletter, Dec. 17, 2005. Page 2
For Yahoo, Del.icio.us and Flickr represent an alternative approach to traditional Web search and its reliance on computer algorithms to determine relevance, said Eckhart Walther, vice president of product management at Yahoo Search. "We now see search and online communities at the heart of our mission," Walther said.

As with Flickr, Yahoo will support the growth of Del.icio.us as an independent entity--helping to scale the site's infrastructure to meet demand--while using Del.icio.us' resources to enhance new and existing Yahoo products. "Don't be surprised if you see My Web and Del.icio.us borrow a few ideas from each other in the future," wrote Jeremy Zawodny on the Yahoo Search blog on Friday.

Zawodny was referring to My Web 2.0, the "social search engine" that Yahoo launched over the summer, and is based on a page-ranking technology that organizes pages based on a user's search patterns as well as "the shared knowledge of the people they trust." As in the case of Flickr and Del.icio.us, Yahoo has developed a reputation for acquiring promising startups for their devoted community of users as well as their intellectual property.

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