Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, December 10, 2005 edition

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(Continued) The RFS Newsletter, Dec. 10, 2005. Page 5
What's more, Internet marketers and online advertisers are starting to discover new CPK (cost-per-keyword) metric terminology. Since search engine marketing has now become such an increasingly important and critical part of most ad budgets, CPK is now as ubiquitous with media planning executives as CPMs and CTRs are.

In news on Thursday, investment firm SG Cowen & Co. released a survey that shows sophisticated Internet users prefer Google over Yahoo, MSN or any other search engine. The survey states that this applies mainly to Web users who have been online at least seven years or more. SG Cowen's study, based on a survey of 1,000 Internet users, found that 60 percent of people who used Google as their primary search engine had been online since at least 1997. Among the survey’s top-level findings and conclusions are the following:

1) The longer a consumer has been online, the more likely he or she is to use Google as a primary search engine.

2) Google users are much more likely to have an annual household income of over $60,000 than users of Yahoo, MSN, and AOL.

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