Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, December 10, 2005 edition

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(Continued) The RFS Newsletter, Dec. 10, 2005. Page 2
Some estimate that demand for professionals in search marketing exceeds supply by 20 percent. Account representatives and account managers are particularly sought after, as well as business development executives, copywriters and technical experts to execute campaigns. "We look for smart people with either great client-facing experience with an understanding of advertising and marketing, or, for our analytics department, smart people with an understanding of how statistics are applied to advertising and marketing," said Kevin Lee, chairman of search marketing firm Did-it.com in New York.

In other developments on Monday, news aggregator and search engine Inform is to offer video and audio content search as well as RSS search. Inform Project Manager Julian Steinberg said the company included video because of popular demand from users. "People really wanted video," he said. "In the future, reading news online--especially with the explosion of broadband, etc.--people are really going to want to be able to access video as well".

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