Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, December 10, 2005 edition

Find the answers fast to any SEO or SEM-related question you have at the SEO Help Forum. Click here and get all your answers.

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(Continued) The RFS Newsletter, Dec. 10, 2005. Page 15

One word of advice about any PPC (Pay per Click) ads: While a PPC ad campaign can increase your sales, nothing beats the quality and the focus of a good, generic optimization program- the kind of professional SEO I advocate in this newsletter and on the Rank for $ales website.

PPC should be used to launch a new website, since no search engine has had the time to index it yet. Once the site is well-indexed and generating great and targeted traffic that converts well, you won't have to rely on PPC as much, since you will get what is higher quality traffic from your 'generic' results listed at the left of a results page in Google.

Our two featured articles for the week ended Dec. 9, 2005:

1) Anatomy of a large-scale hypertext web search engine

<<< Pr. page Next: Learn more about Google's Sergey Brin and Larry Page >>>

Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

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