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(Continued)     The RFS Newsletter, Dec. 10, 2005. Page 11

Question -- Hello Serge. Thank You for a very informative newsletter. Here’s my dilemma: We have a small e-commerce site, with an online catalogue where people can browse through and then can make a purchase. I’m trying to put your techniques and suggestions as much as I possibly can for my site and decided to check my results on the major search engines back in March and April.

Some of the results made me happy, but I’m still not too pleased for some of the others. For example, some of our keywords are doing pretty good and bringing in some decent traffic. However, I am checking our rankings once every two weeks and the numbers have me really confused. Why do our rankings on some search engines fluctuate so wildly, from the low end to almost the top?

From month to month it seems the search engines are playing Russian Roullette with our site’s rankings. Using Google, I've seen it go from number 36 to 82, then from 55 all the way to 287! And this is just in the last 3 months. Serge, correct me if I’m wrong, but have you ever said that leaving your pages untouched over too long a period of time might be detrimental to your rankings?

<< Pr. page    Next: Search engine rankings can and will fluctuate greatly >>

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