Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Weekly Free Newsletter, December 3, 2005 edition

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(Continued) The RFS Newsletter, Dec. 3, 2005. Page 7
In news on Thursday, Yahoo extended its My Yahoo RSS services with the addition of RSS feeds in Yahoo Mail. The Yahoo Mail RSS Reader offering is just one part of the RSS Alert puzzle that Yahoo has launched in its RSS Feed Alert service. This service will allow Yahoo members to be updated via Yahoo Mail, Yahoo Messenger or SMS Messaging whenever the RSS feeds that they have set to subscribe to are updated. The addition of RSS feeds in Yahoo Mail offers users more of a one-stop scenario of monitoring their incoming mail, top news stories, and favorite blogs.

Just as I was typing up this story and about to get lazy and just quote the Yahoo Mail press release, my Yahoo Mail Beta updated with the new RSS feed reader, so I am literally testing this live. The default feeds in my Yahoo Mail feed reader are the feeds I subscribe to for my My Yahoo page, one for the Search Engine Journal and the other for Yahoo Sports Major League Baseball News. I regularly subscribe to more feeds, but do so in Google Reader and Bloglines, as Yahoo has yet to win me over with their My Yahoo RSS tool.

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