Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Weekly Free Newsletter, December 3, 2005 edition

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(Continued) The RFS Newsletter, Dec. 3, 2005. Page 17

2) Preventing keyword dilution

If there is one thing that can really mess up the rankings of a website, it’s keyword dilution. I have seen sites ranking pretty well, up to the point when somebody, either the Webmaster or its site owner would try to “stuff” as many keywords or key phrases on one page as he or she could. Later in time, as they look at their results, they are shocked to realize their site has dropped off a cliff, in terms of its positioning in the major search engines.

First, what is keyword dilution? In its most simple definition, keyword dilution is basically having too many keywords or key phrases written on the same Web page, independently if it’s on the homepage or anywhere else. From my experience “repairing” certain sites that had serious problems of keyword dilution, if they happen to be on the homepage, it will in fact make matters even worse.

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