Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Weekly Free Newsletter, December 3, 2005 edition

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(Continued) The RFS Newsletter, Dec. 3, 2005. Page 16

By definition, SEO (Search Engine Optimization) is the science and art of achieving higher visibility across today’s most important search engines. Such visibility needs to be delivered to the users on a carefully selected and pre-identified list of highly relevant keywords and key phrases to be really effective.

In order to achieve the maximum and most beneficial results, search engine optimization today needs to be carefully planned and executed as an integrated project. Such an undertaking is highly conditional upon the functionality, the content, the features and the overall layout of your site. The reason why I say SEO is a science as well as an art is, if you really want to succeed in this important endeavour, with the help of the WordTracker professional search facilities, you need a good background in fundamental keyword and key phrase research, user evaluation, simulation testing and final “SEO quality control”.

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