The Rank for Sales SEM Weekly Newsletter, December 4, 2004 edition

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(Continued) The RFS Newsletter, December 4, 2004. Page 9
And to end the news on Friday, IBM is upgrading its WebSphere Commerce Suite in an effort to better index web sites in the search engines. New to WebSphere Commerce v. 6.0 is the ability to create static URL pages.

This lets spider technology used by search engine sites, such as Google and Yahoo, query the URL, grab the keywords, and push the page back to the search engine so it shows up in the search results. Web-site performance--speed and accuracy--is only half the battle. The other is getting the consumer to the site.

Most consumers start the buying process searching on a word or phrase. The problem is that spider technology used by search engines can't query and find search keywords on every Web site because most Web pages are dynamically generated, says Craig Stevenson IBM's worldwide WebSphere E-commerce manager.

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