The Rank for Sales SEM Weekly Newsletter, December 4, 2004 edition

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(Continued) The RFS Newsletter, December 4, 2004. Page 7
In other news on Wednesday, paid listings provider Overture quietly settled a trademark infringement lawsuit last Friday, brought by insurance company Geico. The details of the settlement are confidential, but will not require Overture to change any of its business practices, said an Overture spokeswoman.

As of presstime, Geico's case against search engine giant Google was still scheduled to go to trial on Dec. 13. The Overture settlement occurred about one week after federal district court judge Leonie Brinkema denied a motion by Google asking her to decide the case in its favor based solely on the affidavits and other documents.

Instead, she ruled on Nov. 19, a trial was needed to flesh out the factual issues. The trial, expected to last one week, will not involve a jury. The Overture settlement occurred about one week after federal district court judge Leonie Brinkema denied a motion by Google asking her to decide the case in its favor based solely on the affidavits and other documents.

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