The Rank for Sales SEM Weekly Newsletter, December 4, 2004 edition

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(Continued) The RFS Newsletter, December 4, 2004. Page 3
In news on Tuesday, Silicon Beat interviewed Bill Gross to see how his new 'Snap' new search engine is coming on. Gross unveiled Snap at the Web 2.0 conference in San Francisco in early October and vowed to do something we'd not seen at another company: share the daily financial details of his company with its users.

Digging deeper, we find that the most searches in one day was 59,723. In early November, the number of advertisers shot up from single-digits to the 1,235 that Snap has today. Last month, Snap made $1,176.40 in gross revenues. So far, this month it's made $1,558.56.

We asked Gross if it really made sense for companies to be so forthright about their financial situation, particularly if they are new and off to a slow start. Won't investors and potential business partners, sensing a dud, shy away when they see the numbers. It doesn't give new companies much time to build momentum.

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