The Rank for Sales SEM Weekly Newsletter, December 4, 2004 edition

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(Continued) The RFS Newsletter, December 4, 2004. Page 12

If not, what I would do is try to "outrank" your competition by trying to optimize your site better than they did in terms of SEO, and I would certainly go back to using Wordtracker. How long has it been since the last time you made an effective keyword and key phrase research using Wordtracker? Often, some keywords do change with the passage of time and it is possible that your new competitors had their site optimized just recently, using the power of Wordtracker.

Always remember that trying to effectively optimize any website without the proper use of Wordtracker is like trying to drive a car with no steering wheel... It just isn't possible and you are just wasting your time. Optimize a site for the wrong keywords and you might end up with queries or demand for products you may not even sell. I've seen that more than once!

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