Every search query seen in Compete's data is a query performed by an actual Internet user

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(Continued) The RFS SEO Newsletter, Nov. 24, 2007. Page 2
Every search query seen in Compete's data is a query performed by an actual Internet user. We began by taking a look at the overall search query segment with respect to volumes of queries performed by the U.S. online population. We are all well aware that the Internet world is full of examples of the now infamous “long tail search query.” Overall, query volumes are no exception.

Compete.com ranked individual searchers by the volume of queries performed in any given month, and then it aggregated their searches into percentiles. What observers can see is that the top 1 percent of searchers performed a about 13 percent of all searches in any given month.

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