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(Continued) The Rank for $ales Bi-Weekly Newsletter, Nov. 24, 2007. Page 18
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Large phone companies getting ready for war!I've talked about this before and I just know that this is simply intensifying everyday... Case in point - You might recall a news story a few weeks ago that Google is developing its Android mobile platform. You know Google; it's always seeking new business opportunities and that's a good thing. If it can find new ways of generating ad revenues, you can bet your bottom dollar it will go after it. This week's news that phone carrier giant AT&T is acquiring Ingenio didn't surprise me one bit. In fact I was expecting something like this to happen soon and it's now happening. AT&T's move is designed to place it in direct competition with Google and other Internet advertisement providers.  Overall, Ingenio's ad technology measures the effectiveness of advertisements by tracking specific phone calls made to businesses based on phone numbers used in certain online ads. The advertisements can be displayed on the Internet, on mobile phone Web sites and even in print. Ingenio's technology provisions the phone numbers and tracks all the incoming phone calls. Online advertisers pay based on the volume of phone calls generated by all those ads. AT&T wants to integrate the technology into its own YellowPages.com Web site. The phone carrier said the technology would allow it to take full advantage of the trend toward performance-based advertising. Ingenio is promoting the fact that advertisers don't need their own Web sites to use its listing service. The ads appear across Ingenio's network and point viewers to the phone number, not necessarily to a Web page. AOL is also using Ingenio's technology for pay-per-call ads, and MSN uses it for ads displayed to mobile phone users. So what's next? It might be too late in the game for large phone companies to start another Google, but it's certainly not too late for them to make acquisitions of technology companies similar to Ingenio that can help them boost their revenues. AT&T's move is brillant and its timing is still good. But the clock is ticking for the others... Rest assured we will continue to keep you posted on this segment of the industry, as well as the rest of the SEO-SEM industry. Well, that's it for now. Have a pleasant and relaxing weekend, and I will see you all Dec. 8. Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment. Disclaimer: The opinions, beliefs and viewpoints expressed by the various authors on this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of the companies mentioned on any of these pages. All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Bi-Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner: About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications: 
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. Efficiently hosted by Avantex, the industry leader in reliable hosting services. |
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