Our new site hits the dumpster as far as our search rankings are concerned

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(Continued) The RFS Newsletter, Nov. 24, 2007. Page 10

My question simply has to do with our major site redesign we just completed. Our old site was 5 years old and was ranked pretty good for about 80% of our most important keywords. We had to completely revamp it since our customers weren't able to buy anything on it before. We also wanted to give it a fresh and clean new look.

The new site now features a full products catalog, shopping cart and secure checkout section. Now anybody can buy on our site and we love all the new added features it now provides our customers. However, our new site hits the dumpster as far as our search rankings are concerned. When I started to see our rankings fall, I tought that maybe Google was right in the middle of an update and that our site would go back up in the SERPs once the update was finished.

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