U.S. Internet ad spending surpassed $5 billion in the second quarter of 2007

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(Continued) The RFS SEO Newsletter, Nov. 10, 2007. Page 9
On Nov. 8, news hit the street that Internet advertising in the U.S. is expected to double as a percentage of total media, rising from only a 6 percent share of total media last year, to a bit more than a 12.4 percent share in two years from now. In about the same period, online spending will nearly triple, rising from $16.9 billion last year to $42 billion in four years from now. David Hallerman, eMarketer analyst and author of the new report "U.S. Advertising Spending" says that these four milestones mark the change:

1) U.S. Internet ad spending surpassed $5 billion in the second quarter of this year, the largest sum recorded in any quarter according to research from the Interactive Advertising Bureau and PricewaterhouseCoopers. eMarketer projections suggest that, in Q4 2007, spending will leap past the $6 billion mark.

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