Google and DoubleClick would run a leaner operation that will cut costs

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(Continued) The RFS SEO Newsletter, Nov. 10, 2007. Page 3
On the basis of conventional economic analysis we think the deal should go through anyway." DoubleClick places ads on Web pages that target specific consumers, generating money for smaller publishers. On any given day, DoubleClick helps its customers place and track Internet advertising, including ads alongside search results, which Google has turned into an extremely lucrative business.

Google chief economist Hal Varian said the deal offers a lot to advertisers and the websites that show ads because Google and DoubleClick together would run a better and leaner operation that will cut costs, and help place more ads on other Internet properties. Read more...

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