It's never too early to start your Christmas shopping

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(Continued) The RFS Newsletter, Nov. 18, 2006. Page 8
After eDay (the week of Dec. 4) Coremetrics predicts the next four largest days for eCommerce retail sales will be the Monday one week after eDay, the Wednesday after eDay, the Tuesday after eDay and the Tuesday one week after eDay. As a comparison, the Marketing Experiments Journal compiled the top 10 online holiday shopping days for the years 2002 through 2004. None of this may matter quite so much, because according to Shop.com, last-minute holiday shopping may be becoming a thing of the past.

In a survey of 2,405 U.S. online shoppers, nearly 44 percent said it's never too early to start shopping, and only 6 percent of them said they resort to "11th-hour insanity" to complete their holiday shopping. More than half of the Shop.com respondents plan to buy gifts for three to 10 people, and about 40 percent have more than 10 people on their holiday lists. Almost 50 percent said they would spend more than $35 per gift, and 20 percent said they would plunk down over $75 per gift.

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