Coremetrics advises retailers that the highest traffic day and the biggest day in sales will actually come one week after Cyber Monday, around December 4

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(Continued) The RFS Newsletter, Nov. 18, 2006. Page 7
At the same time, classified and referrals / lead generation each posted share gains of two percentage points, to 20 percent and 8 percent, respectively, when compared to the first half of last year," says Ms. Phillips. "The gains are impressive, considering that online ad revenues grew 37 percent, to $7.9 billion, for the first six months of 2006.

In other developments this week, eCommerce research firm Coremetrics just delivered new data that dispell certain marketing myths that Cyber Monday (the Monday after Thanksgiving) would be/is the largest eCommerce shopping day of the holiday season. Coremetrics advises retailers that the highest traffic day and the biggest day in sales will actually come one week after Cyber Monday, around December 4. What's more, Coremetrics even predicts that online sales on that date will be 19 percent higher than Cyber Monday, and that this year, overall holiday retail sales will increase 16 percent over 2005's holiday season.

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