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(Continued)     The RFS Newsletter, Nov. 18, 2006. Page 17

The secret is that it already has the information located in its many data centers, and it rapidly sends you that information back, without having to fetch it on the Internet every time there is a query! On any given day, Google handles between 300 to 500 million or more search queries. Google is used in the example here, but this applies to just about any other major search engine as well. Please click here to read the article.

2) Paying for inclusion in directories

More and more is being said about Pay for Inclusion (PFI) search engines and Pay per Click (PPC) search portals. Today, there are a good number of ways that search directories and search engines are charging companies trying to get their web sites conveniently listed on the Internet.

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