San Mateo, CA.-based Turn has attracted $18 million in venture backing from Norwest Venture Partners, Trident Capital and Shasta Ventures

If you're an avid blogger or a passionate writer, we're interested in talking with you. Apply here.

- - - - - - - - - - - - - - A word from one of our sponsors - - - - - - - - - - - - - -

Looking for a low cost hosting company for your blog? Blog Hosting.ca provides reliable blog hosting and the best technical support, all for the lowest price on the Web. If the dependable hosting of your blog is important to you, deal with the experts at Blog Hosting-- the Business Blogging people.
Whether your blog runs on Linux or Windows, get the best, while paying the least. Visit their website at www.bloghosting.ca

Note: Advertising space is available on the Rank for $ales newsletter. Currently, we have over 36,000 subscribers. Enquiries: advertising@rankforsales.com

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Get the most dependable Linux or Windows Web hosting at the lowest cost. Domain names at only $5.99 for a whole year. Click here to learn more.

(Continued) The RFS Newsletter, Nov. 11, 2006. Page 6
In recent months, San Mateo, CA.-based Turn has attracted $18 million in venture backing from Norwest Venture Partners, Trident Capital and Shasta Ventures. Turn has about a thousand advertisers in its system, which displays ads on approximately thirty sites. Unlike Google, which charges advertisers on a per-click basis, Turn relies on a cost-per-action method. It charges advertisers only if users take specific desired actions, such as filling out a registration form or closing on sales.

For example, a marketer such as Starwood could bid $20 for each hotel night booked, $3 for every e-mail sign-up and 75 cents for each site visit. Turn hopes to appeal to advertisers unhappy with poor conversion rates from their contextual campaigns and irritated by the complexity of compiling keyword lists. Turn has another key point of differentiation: It analyzes sixty factors to decide which ads to show users, weighing variables such as past behavior, publisher demographics, copy contents and brand quality. Turn's system shows either text listings or display ads, choosing the option likely to yield the most revenue, Barnett said.

<< Pr. page Next: Indian search engine ByIndia has rapid climb in traffic >>>

Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Subscribe to the free Rank for Sales Weekly Newsletter
If someone has forwarded this newsletter to you and you would like to subscribe to it, please click here and subscribe freely.

Bookmark the RFS Newsletter by simply clicking here.

Leasing links will greatly increase your visibility in the search engines

Legal Notice
If you find this publication interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here.

Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines.

Montreal Web Design will build a great-looking website for your business.