Newspapers can choose to accept as many or as a few bids as they like at any time.

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(Continued) The RFS Newsletter, Nov. 11, 2006. Page 3
Advertisers would place bids on ad size, sections and days a newspaper is offering and the publication can view the bids and make some selections. The newspapers can choose to accept as many or as a few bids as they like at any time. Newspaper executives said Google's new system will enable them to tap into a group of advertisers they don't currently have, including smaller businesses and retailers. Google won't be earning any revenue during the test, but when the system is formally introduced in 2007, it will take a percentage.

In news on Tuesday, a new report from ABI Research indicates that this year, the number of commercial Wi-Fi hotspots will reach 143,700 worldwide, representing a 47 percent worldwide growth rate from last year's figures. However, San Francisco's municipal Wi-Fi network project has become mired in city politics. Even though the city's RFP process was carried out in full and wrapped up in April, the city's board of supervisors requested in September that the city now study proposals from vendors other than EarthLink and Google.

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