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(Continued)     The RFS Newsletter, Nov. 2, 2006. Page 5
On the ad buying side, WPP says it manages about $50 billion of clients' budgets worldwide and Interpublic Group agencies serve more than 4,000 multinational, regional and local clients around the world. WPP plans to use Spot Runner's platform to help clients target ads across all media channels more effectively at the local level. For Interpublic, the investment is an opportunity to add a new dimension to its local, direct response and hyper-targeted communications services. On the ad selling side, Spot Runner said CBS' ad-supported programming reaches tens of millions of viewers every day.

In news on Wednesday, and according to various news reports, Google has acquired Wiki site Jotspot for an undisclosed sum of money. A Wiki allows Internet users to add, remove and edit content, allowing workers or colleagues to collaborate online. Wiki technology is best known through the Wikipedia online encyclopedia.

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