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(Continued) The RFS Newsletter, Nov. 4, 2006. Page 11

Hey cheer up! Things will get better, if you're willing to look 'under every rock'. Never assume anything. Always expect the unexpected. SEO can be an exacting science, but remember that it's also a very fine art at the same time.

Are you 100 percent sure you've checked and double-checked everything? Never assume anything and make yourself a full and detailed list of the more than 100 important items you need to go through. Without being exhaustive, here's a short list of the very first things I would go through to begin with:

1) Determine all your 'right' keywords using Wordtracker and nothing else
2) Make certain you have exactly the right keyword density (extremely critical)

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