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(Continued)     The RFS Newsletter, Nov. 26 2005. Page 8
Google says "We won’t share your telephone number with anyone, including the advertiser. When you’re connected with the advertiser, your number is blocked so the advertiser can’t see it. In addition, we’ll delete the number from our servers after a short period of time".

In news on Thursday, Affinity Internet conducted a survey on 2,725 of its small business clients in September of this year. Respondents to the study varied in the degree to which they used online marketing. While many companies conduct 75 to 100 percent of their marketing on the Internet, almost an equal number conduct less than 10 percent. Although small businesses rely most on word of mouth marketing, online marketing was rated the second highest marketing medium in Affinity's survey. The key seems to be cost. As opposed to radio, TV and print, which were rated much lower by respondents, word of mouth and the Internet offer relatively inexpensive ways to advertise. Even with online advertising, cost is a factor. The cost of purchasing ads was cited by 31% of respondents as the biggest barrier to online marketing, more so than insufficient knowledge (18%) and a lack of time (16%).

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