Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Weekly Free Newsletter, November 26, 2005 edition

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(Continued) The RFS Newsletter, Nov. 26, 2005. Page 6
In a recent interview, Stuart said multi-media advertising that takes advantage of broadband connections will keep ad spending expanding for some time to come. Showing broadcast-quality video ads will enable marketers to target consumers in a way not possible on traditional television, he added.

Google has donated $3 million to a U.S. Library of Congress project to digitize rare and unique items, and build an Internet library. With this move, Google is now the first private-sector contributor to the Library of Congress’ World Digital Library project. The Library of Congress will continue to seek donations from other private-sector companies for its project. At this stage, the Library of Congress is looking to develop a plan to lay the technological foundations of the WDL, whose content will mostly be digitized unique items, such as manuscripts. Google’s library-scanning activities have landed it in hot water recently. Google is digitizing books from five major libraries, including books under copyright protection, to make them searchable online using the company’s search engine. As a result, The Authors Guild and the Association of American Publishers have filed separate lawsuits charging Google with copyright infringement.

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