Note: Advertising space is available on the Rank for $ales newsletter. Currently, we have over 23,000 weekly subscribers. Enquiries: advertising@rankforsales.com

(Continued)     The RFS Newsletter, Nov. 26, 2005. Page 5
In other developments on Tuesday, a new study done by Forrester Research reveals that online advertising revenues continued to rapidly increase in the third quarter, surpassing US $3 billion for the first time in history and growing nearly 34 percent over the same time in 2004. In their quarterly report on Web marketing, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers said sales totaled a record $3.1 billion for the quarter and predicted ad sales may top $12 billion for all of 2005. That would shatter the previous annual record of $9.6 billion set in 2004. "More and more marketers have embraced Interactive as an essential medium to reach and engage their consumers in more immersive brand experiences," said IAB President and CEO Greg Stuart. "Interactive advertising continues to prove itself as the most cost effective medium in driving sales and changing consumer attitudes."

The recent expansion of online advertising has helped propel Google into the Internet and stock market powerhouse that it is today and brought new attention to Web properties such as Yahoo and America Online. PricewaterhouseCoopers analyst Pete Petrusky said marketers like the fact that online, the gap between a marketing message and the desired action -- purchasing a product or service -- is narrower than in any other medium. He also noted that the double-digit growth rate is particularly impressive when the size of the advertising revenue base is taken into account.

<< Pr. page     Next: Online ad spending expected to expand for some time >>>

Pages: 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18

Subscribe to the free Rank for Sales Weekly Newsletter
If someone has forwarded this newsletter to you and you would like to subscribe to it, please click here and subscribe freely.

Bookmark the RFS Newsletter by simply clicking here.

Leasing links will greatly increase your visibility in the search engines

Legal Notice
If you find this publication interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here.

Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines.