Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Weekly Free Newsletter, November 26, 2005 edition

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(Continued) The RFS Newsletter, Nov. 26, 2005. Page 4
Google Base will spearhead the search giant's entry into classified advertising and payment processing, where it will compete with established offerings from eBay and CraigsList. If it succeeds, Google Base will likely accelerate a trend which has seen a growing percentage of advertising dollars shift to the web and away from television, magazines and especially newspapers, which rely heavily on classified ads for revenue. Strong application security is important to gain user confidence in the service, as Google Base is eventually expected to integrate a micropayment system (presumably Google Payments).

Google's move towards a single Google Account for multiple services exacerbates the problem, as the same account used by the Google Base site can also be used to access financially sensitive services such as AdWords and AdSense, and Google's GMail webmail service. Ley, who also recently found a similar security vulnerability in Yahoo Maps, says that there is a pervasive problem with companies releasing new applications on to the Web with easy-to-find vulnerabilities still present.

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