Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Weekly Free Newsletter, November 26, 2005 edition

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(Continued) The RFS Newsletter, Nov. 26, 2005. Page 2
"Innovation's domain knowledge, roster of large and small customers, and their technology across all spectrums of online media make them the most suitable partner for us to establish and expand our U.S. presence," said Noriaki Okubo, executive VP of Livedoor. Innovation Interactive has 125 employees in New York, Atlanta and San Francisco. Livedoor intends to retain all employees and management, including CEO Will Margiloff. "Innovation Interactive shares Livedoor's commitment to the Internet and performance marketing. We have been successful growing our business profitably to date, and joining Livedoor gives us an even greater opportunity to scale through organic growth, new product development and acquisitions," Margiloff said.

In other news, Yahoo said on Monday it plans to largely increase the number of its US patents in 2006 and subsequent years. This move could largely be considered a sign that Yahoo is becoming much more mature. "During the first five years of the Internet era, the focus of most of the companies were on getting out there and just building enough visibility". "There simply wasn't any time for anything else," said Joe Siino, Yahoo's vice president for intellectual property, in an interview. "The company is of a size and a maturity that it can really begin to capture for the long term its innovation more."

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