Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Weekly Free Newsletter, November 26, 2005 edition

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(Continued) The RFS Newsletter, Nov. 26, 2005. Page 17

2) Acceptable Ethics in the SEO Industry

Unfortunately, the marketplace today is still littered with many unscrupulous search engine optimization firms that claim to be experts in the field. During my day-to-day job as an SEO, I often encounter so-called search engine marketing companies, SEO firms or individuals that always promise you the world but fail to deliver any worthwhile results or any serious ROI.

They often use forbidden techniques by the search engines such as invisible text, invisible links, one-pixel links, doorway or gateway pages etc. You would think that after all these years they would have learned something worthwhile, but apparently such is not the case for some of them. Let's not generalize here: most SEO firms make a great job at professionally positioning a website in the major search engines and provide a valuable service to the business community. However, some of them don't, and these are the ones you have to watch out for. Please click here to read the article.

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