Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, November 19, 2005 edition

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(Continued) The RFS Newsletter, Nov. 19, 2005. Page 5
The Japanese and Chinese comparison shopping search sites are quite different, reflecting the different stages of e-commerce development in both countries. In Japan, Smarter.co.jp offers consumers the opportunity to shop and compare products from leading Japanese retailers in the following categories: fashion and apparel, baby and maternity, home and garden, food and drinks, pet supplies, musical instruments, consumer electronics and appliances, and sporting goods.

In news on Wednesday, Yahoo has launched its beta version of a social commerce site called the Shoposphere. The site will allow users to browse listings of products, called "Pick Lists," that other users have created, as well as integrate the service with Yahoo's other social software offerings. The search engine in recent months has branched out into social networking, with the purchase of Flickr in March and its Yahoo 360 Web log service. Shoposphere users will be able to share their lists in a variety of ways, including through the Web site itself, throughout Yahoo Shopping, and via e-mail. RSS feeds of Pick Lists can also be generated that friends and family can subscribe to. "We believe the community of shoppers is one of the best sources for product information and advice," Yahoo Shopping product manager David Beach said. He noted that the application would evolve to become "a hub for other types of user-generation content."

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