Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, November 19, 2005 edition

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(Continued) The RFS Newsletter, Nov. 19, 2005. Page 4
Such user fees account for 13 percent of Yahoo's revenues. Together, ads and fees added up to $3.8 billion in revenues and $1.2 billion in profits for the first nine months of this year.

In other developments, Smarter.com announced the launch of new comparison shopping search engines in both Japan and China. Smarter.com is the first U.S. comparison shopping search engine to launch in both Japan and China. It is also the first comparison shopping search website to be available in the three largest Internet markets by number of users, in the U.S., China and Japan. “Our objective in both Japan and China is to help consumers make smarter buying decisions about which products to buy, and which retailers to buy those products from. We believe that Asia represents a huge growth opportunity for Smarter.com, and we are prepared to invest substantial resources to become market leaders in both China and Japan,” said Harry Tsao, co-founder of Smarter.com.

Japan is widely acknowledged as the second largest online shopping market in the world, while China has the potential to become the country with the largest online audience, surpassing the U.S. within five years.

<<< Pr. page Next: Yahoo launches the beta version of its Shoposphere >>>

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