Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, November 19, 2005 edition

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(Continued) The RFS Newsletter, Nov. 19, 2005. Page 2
Seekport has also introduced a preview window that lets users take a brief look at individual search results without having to exit the results page. It is also possible by a single click to view all hits simultaneously in preview format. The Seekport News Search feature allows users to search for results in current stories. Topicality of the news items is shown by a time stamp. The Blog Search feature indexes active blogs hourly on www.seekport.co.uk and sorts them by topicality and relevance.

The newly developed Reference Search makes it easier for users to obtain results from recognised information sources. Seekport defines as references certain online encyclopaedias such as Wikipedia and other lexica. All search areas will be marked either by an integrated hit list sorted by relevance, or will be shown separately by search result type. The Image Search section is edited by Seekport’s ‘national quality teams’ to ensure all image results are ‘family-friendly’. The user also has the capability of selecting pictures by size and colour. Meanwhile, Product Search lists appropriate products from a range of online shops. All search results can be displayed simultaneously in further columns, alongside the Internet hit list. A combination of Internet, product and image search can be combined and displayed in the chosen format in up to three columns.

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