Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, November 19, 2005 edition

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(Continued) The RFS Newsletter, Nov. 19, 2005. Page 17

2) Registered Trademarks and Search Engine Marketing

In today’s competitive markets, it’s a well-known fact that trademarks and well-known brand names can achieve a much higher conversion rate than with generic keywords. In fact, the direct response television (DRTV) advertising industry estimates that about 21% of consumers watching commercials for an “As seen on TV” product, type the brand name of the product directly in the search box of Google and Yahoo, etc.

In the first four or five listings that come up, they then click on the link that will bring them to a website that sells that product. It is also conservatively estimated that about 20% of the people that click on one of those websites will actually buy the product. These statistics are really impressive and prove that trademarks work, not just in TV advertising, but equally as well on the Internet. Simply click here to read the article.

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