Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, November 19, 2005 edition

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(Continued) The RFS Newsletter, Nov. 19, 2005. Page 15

Our two featured articles for the week ending Nov. 18, 2005:

1) The Definition of Fixed Placement Advertising

There are many advantages to using Fixed Placement Advertising in your paid online marketing campaigns. As one might expect, there are also a few drawbacks. But all in all, you should carefully evaluate fixed placement as a good source for additional traffic to your website. As you can probably tell from the name, the definition of fixed placement advertising can be summed up as a text link that is locked into a specific position, among other paid listings on the search results page. Fixed placement means that your ad generally doesn't move, even if some of your competitors don't renew their ads, although there could be some exceptions to this.

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