Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, November 12, 2005 edition

Leasing links will greatly increase your visibility in the search engines

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(Continued) The RFS Newsletter, Nov. 12, 2005. Page 9
A key component would be Google's ability to upsell classified ads, according to Peter Zollman, executive editor of the Classified Intelligence Report. "The way you make money with free classifieds is through add-on services," he told internetnews.com. "Google will be able to offer contextual advertising next to the classifieds but also, they could give you the option of paying more to have it displayed at the top of the list or with pictures or something like that." The service would likely make use of Google Base, the online database that briefly went live on October 26. After a user entered information about the product or service, Automat could generate either a standalone Web page with the merchandise information or a text ad.

Automat also includes a mechanism for a variety of ways of paying for the ad. "We see advertisers -- consumers and businesses -- opening Google Purchase accounts, which can automatically debit regular banking accounts as the advertising campaign progresses," Zappe wrote. An image of the Google Purchases sign-up form includes spaces for users to enter their credit card and phone numbers.

<<< Pr. page Next: Google's Automat is a brilliant tool >>>

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Leasing links will greatly increase your visibility in the search engines

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