Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, November 12, 2005 edition

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(Continued) The RFS Newsletter, Nov. 12, 2005. Page 3
In other developments, publishers can join the program by adding a "referral button" to their sites through their AdSense accounts. Google will also pay AdSense participants in the U.S. $1 for every person who downloads the Google Firefox toolbar via referral and was not a previous Firefox browser user. In July, Google released a Firefox version of its toolbar, a browser add-on that incorporates spell check, search and other features. Previously the toolbar only worked with Microsoft's Internet Explorer. Forrester analyst Charlene Li compared the Firefox deal to Google's recent pact with Sun Microsystems, which makes Google's toolbar a standard component of Sun's Java programs.

That's a real coup for the Mozilla Foundation, which develops Firefox, she noted. "Firefox has long encouraged its base to include graphics to promote others to download Firefox. But Google's AdSense now gives it an opportunity to pay site owners to do this, which will only further encourage Firefox's marketing and distribution," Li wrote in her blog. "While it's not officially stated, it's pretty clear that Google is footing the bill."

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