Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, November 12, 2005 edition

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(Continued) The RFS Newsletter, Nov. 12, 2005. Page 17

2) Efficient Pay-per-Click campaign management

As important and necessary professional Search Engine Optimization is today, other alternatives now exist to companies wishing to complement their search engine marketing (SEM) campaigns. Combined with a solid and well-structured, serious SEO program, SEM campaigns can be used to additionally increase visibility in the engines, as well as conducting some product-focussed marketing surveys on new services or products offered on a company’s web site.

PPC definition
To begin with, just what exactly is PPC (Pay per Click) and how can it help companies to more effectively broaden their exposure to the Web? For a start, both Google and Overture offer PPC programs which can help businesses in more accurately selecting keywords and key phrases to better target a specific market segment. Another effective use of a carefully planned PPC program could be aimed at directing a specific web address (URL) or to direct visitors to that address in an effort in evaluating trends or habits in those markets. Please click here to read the whole article.

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