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(Continued)     The RFS Newsletter, Nov. 5 2005. Page 8
According to Yahoo's findings, 78 percent of people who purchased apparel offline after using Internet search reported that search influenced their store visit and purchase. Additionally, 47 percent of these buyers have also purchased apparel online and generally spend 26 percent more on apparel on a given year than those who do not use search.

And to end the news, the AAP (Association of American Publishers) has sued Google over its initial plans to scan and digitize the entire texts of large university library collections. The AAP says the project will seriously violate copyright laws. This case is significant because it could provide an insight into how intellectual property can be protected in the digital age, when making perfect copies of digitized material is a matter of pressing a few buttons. This might not be the ideal time for such a case, given that few people have thought the matter through and new laws addressing the problem have yet to be written. But technology is moving faster than the law, and sometimes you just have to muddle through.

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