Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, November 5, 2005 edition

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(Continued) The RFS Newsletter, Nov. 5, 2005. Page 7
"With this announcement, we are providing IBM enterprise search customers additional tools to help them more easily find information wherever it is, now including the desktop," said Jon Prial, vice president, content management and discovery at IBM. The integration, he added, "creates a powerful search combination across the desktop and a variety of enterprise sources."

In news on Wednesday, and according to a new study performed by Yahoo, apparel searchers spent 33 percent more time when visiting retail Web sites than non-search visitors. Yahoo's survey also reveals that apparel searchers were more likely to directly engage in site activities such as interacting with a specific product. Yahoo is quick to point out that such behavior has a lot to do with the apparel sites themselves, rather than the search engine by which visitors arrived to any given site. Yahoo looked across 49 apparel retailer sites which may have balanced out the differences site usability can have on how visitors interact with an apparel site. The research report observed both generic search and sponsored search activity across Google, Yahoo, Ask Jeeves, MSN, Lycos and Hotbot.

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