Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, November 5, 2005 edition

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(Continued) The RFS Newsletter, Nov. 5, 2005. Page 3
* With smart pricing, an advertiser could end up paying less than their minimum bid, which would theoretically include the minimum bid price available, meaning publishers earn less for even the minimum valued clicks.

* Conversions for smart pricing publisher accounts are tracked by those advertisers who have opted into AdWords Conversion Tracking.

In other developments, Google wants to improve various functionalities of OpenOffice.org and at the same time, this demonstrates its excitement for new open source initiatives. Google also wishes to reduce the memory requirements of OpenOffice and its rather large 80 Mb download file, in what could very well be the first step in the GoogleOffice.org project.

As proof of this, Google is now looking to hire some engineers to work on the project and is actively recruiting, more or less, for OpenOffice.org. Google’s projects like Summer of Code and the financing of other open-source projects have positioned Google as the OS friendly tech company, which is the opposite card that Microsoft is playing.

<<< Pr. page Next: Google and the Open Source Community >>>

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