Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, November 5, 2005 edition

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(Continued) The RFS Newsletter, Nov. 5, 2005. Page 17

2) Nine steps to better market a site for the search engines

If you need to write for the search engines and your site visitors too, the following nine tips can be of good help. Always remember that all search engines are like humans: they want good relevant content that will help everybody in the end.

Step No. 1:
First, start by writing attention-grabbing tag lines, written using H1 or H2 tags. This will help you a lot with the search engines. Google gives additional importance to title tags in bold H1 or H2 tags. Additionally, most people are overwhelmed with information from just about everywhere they look, so they "scan read", particularly on the Web. Always remember that if your headline doesn't get their focus and attention, everything else you write may go unread. Your title and headline must highlight the features and benefits of whatever product or service you are trying to sell on that specific page. Please click here to read the article.

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