Yahoo Superpages Video advertising network will allow businesses to communicate the uniqueness of their products

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(Continued) The RFS Newsletter, Oct. 20, 2007. Page 2
Its new Superpages Video advertising network will allow small-to-medium-sized businesses to communicate the uniqueness of their products, services or business environments on a local basis. Eric Chandler, President of Idearc Media said "we received good reception from small businesses for video advertising in the Seattle, Los Angeles and the San Francisco Bay areas that it made sense to roll it out nationally."

"Our local sales force and Internet sales channel are now selling the product across the country," added Chandler. By definition, Superpages Video is a full-service and turnkey offering for local advertisers.

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