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(Continued) The Rank for $ales Weekly Newsletter, Oct. 20, 2007. Page 18
Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 2) Accurately Tracking ROI in Search Engine Marketing With today’s competitive markets, accurately tracking your search engine marketing ROI (Return on Investment) is more important than ever. Whether you are using an in-house solution your company developed, or if you are using a third-party solution, carefully measuring your results could make or break your online ad budget. Independently of which tracking solution or Web analytics package you use, in the end, you can make your data more valuable and more useful if you follow a few simple steps. Web traffic tracking solutions are also important in order for you to carefully measure your conversion rates. If you have visitors coming to your site but if they aren’t buying, they are not converting. Please click here to continue reading the article. 
Google did it again...Released after the close of the markets Thursday, Google's third-quarter earnings results largely surpassed Wall Street analysts' expectations and demonstrated why Google has emerged as Silicon Valley's most valuable company. Google now enjoys a market value of more than $200 billion after just nine years in business. In an analysts' conference call, Google Chairman Eric Schmidt said "we're strong and getting stronger. What I'm most pleased about is that our business model works." Obviously, investors are happy also... Google shares surged to a new high of $658.49 in Friday's morning trading before dropping back to $646.57, up $6.95. Such healthy numbers thrust the Mountain View-based company's market value even further ahead of Cisco Systems' in Silicon Valley's grouping order.  By comparison, Microsoft, which started when Google co-founders Larry Page and Sergey Brin were still toddlers (!) is now the only high-tech company worth more than the Internet search leader. Well for now at least... Google has reaped the many benefits of running the Internet's most popular advertising network as more marketing dollars shift to the Internet from television, radio, magazines and especially newspapers. At the very same time that all of this is happening, well-known and long-established media companies are greatly suffering! For example, third-quarter advertising revenue at three major newspaper publishers: Gannett Publising Co., McClatchy Co. and Dow Jones & Co. all dropped by a staggering $125 million, or 6 percent, from the same period in 2006. My take on all of this...  Where will Google be in 5 or 10 years from now? Of course no one can answer such a question with any reasonable accuracy. But in some cases, history has a tendency of repeating itself... And I have every reason to believe that Google will not only continue to lead, but will also break new boundaries, not just in terms of search, but in areas that today most of us cannot think of, least not yet! Stay tuned for more and more exciting things developing from a company that knows no boundaries... Well, that's it for this week. Have a pleasant and relaxing weekend, I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment. Disclaimer: The opinions, beliefs and viewpoints expressed by the various authors on this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of the companies mentioned on any of these pages.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner: About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. Efficiently hosted by Avantex, the industry leader in reliable hosting services. |
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