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(Continued) The Rank for $ales Weekly Newsletter, Oct. 6, 2007. Page 18
Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 2) A diamond mine, just waiting for you to harvest You have invested considerable amounts of money in search engine optimization for your website. You might even participate in a PPC (Pay-per-Click) campaign or other forms of advertising. Yet, you would like to know just who, when, how and where did they go while visiting your site. Maybe you are also asking yourself the eternal question: Did they buy from me? If not, why did they leave without buying anything? After being in this business for more than 6 years, I still can’t understand why it is that so few site owners, business administrators and even many Webmasters don’t look at their server logs more often and, most importantly, more closely. Few seem to realize that there is a “diamond mine” of information residing in those log files. All it takes is to retrieve them and analyze them, at least once a week, at a minimum. If you can look at them everyday, it’s even better. Please click here to continue reading the article. 
Why Web 2.0 matters...Since September 10th, when I originally launched my new Internet marketing blog Signal vs Noise many of you wrote to thank me, and letting me know you appreciate it. There's also a few that asked "what's so important about Web 2.0 and what's in it for me?" Make no mistake- social networking sites are here to stay and they won't go away... After the success of MySpace and YouTube you can only imagine what the short-term future holds in store for us. Failing to recognize important new trends such as these would be a big mistake. The definition of Web 2.0  Although the term suggests a new version of the World Wide Web, it doesn't actually refer to an update or to any technical specification, but to specific changes in the way software developers and end-users use the Internet. "Web 2.0 is the business revolution in the computer industry caused by the move to the Web as a platform, and an attempt to understand the rules for success on that new platform," says Tim O'Reilly. Some technology experts, notably Tim Berners-Lee and Vinton Cerf, have questioned whether one can use the term in a meaningful way, since many of the technology components of "Web 2.0" have existed since the early days of the Internet. Personally, the first time I read the term Web 2.0 I had the same vision, ie. I didn't interpret this as being version 2.0 of the Web but rather a new way of publishing on the Web and a new method to interact with other communities using the Internet as the main media, a channel that's open 24/7 and that ignores time zones. Again, you can ignore it, you can still think about it, or, you can go ahead and join it. Personally, I chose the last option. Signal vs Noise is good proof to that. So how can the average site owner or webmaster make the best of Web 2.0 you may ask? For the past three to four years I've written a lot about how blogs can help you in business. Besides blogs, you can create a user forum linked to your site. Another popular technology that has been gaining a lot of traction lately are RSS feeds.  At Rank for $ales we are getting more and more enquiries these days of business people asking us how they can create their own version of MySpace, in the hope that they will emulate that popular social networking site. In the last six months, I've noticed a big push towards Web 2.0 and social sites, and there will be more I'm sure. It's still not to late to join the bandwagon. The time is now. Get in on it and reap all the rewards soon... Food for thought. Well, that's it for this week. Have a pleasant and relaxing weekend, I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment. Disclaimer: The opinions, beliefs and viewpoints expressed by the various authors on this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of the companies mentioned on any of these pages.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner: About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. Efficiently hosted by Avantex, the industry leader in reliable hosting services. |
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