My SERPs are starting to fall and this sadly corresponds to a drop of 15 percent in my overall daily traffic. Is this normal?

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(Continued) The RFS Newsletter, Oct. 6, 2007. Page 15

However, lately I did notice that my SERPs are starting to fall a bit, and this sadly corresponds to a drop of about 15 to 18 percent in my overall daily traffic. Is this normal? What can I do to make it like it was before? I'd hate to know that I'm slipping... as a webmaster/site owner that is... Thanks Serge!

Answer -- There are many reasons why this could be happening at this time. Space limitations on this newsletter don't allow me to enumerate all the possible reasons, but I can certainly give a few of them.

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