Landing pages must sell your prospects on the features and benefits of the products or services offered on your Web site

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(Continued) The RFS Newsletter, Oct. 14, 2006. Page 17

2) Converting visitors into buyers with landing pages

When an Internet prospect searches for a specific product or service, he or she types in a keyword or a keyword phrase in a search engine. When that prospect sees your ad listing, he will click on it and visit your website for more information. Will they buy from you at this point? Maybe not yet, but they have certainly done the first step right.

In order for them to buy something, make sure you have a landing page that is convincing and that will encourage them to click on the "Buy Now" button. Today more than ever, landing pages must sell them on the features and benefits of the products or services offered on your site. Please click here to read the article.

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